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There’s no getting away from it, we live in a digital world and your website’s design is exceptionally important. The first place the majority of potential customers will look for your services is on the web, and if they hear about your business offline, then they’ll probably look for your website before contacting you.
So how can you make sure your website is worth the time and money that goes into developing it? The key is to strike a balance between usability for the customer, and optimisation for the search engines.
Before getting technical it’s important to think about the style of your website. You want it to reflect your brand and tie in with other marketing you may be doing. Most importantly, your site needs to appear legitimate and trustworthy to encourage engagement.
Content is key to a successful website. Not only is quality unique content essential for ranking successfully in the search engines, it’s also what will help potential customers decide whether to contact you. Put simply, to maximise your return on investment, it’s important to engage your audience with quality content.
We’re all glued to our smart phones so your website needs to be compatible across a variety of devices. Our websites are responsive so they’ll work whether the user opens them on a desktop computer, tablet or mobile phone.
It’s true that it’s important to consider the user first and foremost. But it’s also essential that your website is coded in a way that will make it easy for search engines to work out what it’s about. Additionally, as websites are always evolving (and as the search engines value fresh content) it’s important that your site has the ability to add and amend content as necessary. All our websites are built using a robust content management system (CMS) to allow for future additions or amendments.
We include Google Analytics software as standard on all our websites so you can see how your site performs.
There’s no getting away from it, we live in a digital world and your website is your shop window to the world.