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Where’s the first place you go when you’re looking for a product or service? The internet. Even if a contact recommends a company, the chances are you’ll Google them and look at their website before you contact them.
In today’s digital world every business needs a website to showcase their products and services. How can you make sure your website is worth the time and money that goes into developing it? And, more importantly, how can you make sure it showcases your company, your values and everything you have to offer?
The key is to strike a balance between exceptional design, user experience and optimisation for the search engines.
Before getting technical it’s important to think about the style of your website; it needs to reflect your brand and your company’s values. Most importantly, your site needs to appear legitimate and trustworthy to encourage engagement.
Content is key to a successful website. Not only is quality unique content essential for ranking successfully in the search engines, it’s also what will help potential customers decide whether to contact you. Put simply, to maximise your return on investment, it’s important to engage your audience with quality content.
We include Google Analytics software as standard on all our websites so you can see how your site performs.
We’re all glued to our smart phones so your website needs to be compatible across a variety of devices. Our websites are responsive so they’ll work whether the user opens them on a desktop computer, tablet or mobile phone.
It’s true that it’s important to consider the user first and foremost. But it’s also essential that your website is coded in a way that will make it easy for search engines to work out what it’s about. Additionally, as websites are always evolving (and as the search engines value fresh content) it’s important that your site has the ability to add and amend content. Every website we build uses a robust content management system (CMS) to allow for future additions or amendments.
There’s no getting away from it, we live in a digital world and your website is your shop window to the world.