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We’re only two months into the year but 2019 is already set to be another exciting year in the world of digital marketing, as marketers try to find new ways to appeal to the ever-changing needs of modern consumers.
Check out some of the biggest digital marketing trends you’ll see more of this year.
Thanks to Google and Amazon bringing voice search devices to millions of customers throughout the world, the reliability on voice activated technology is here to stay. Gartner predicts that voice-activated searches will account for 30% of browsing by 2020.
This increase will of course have a big impact on SEO and digital marketing strategies, as marketers will have to consider voice-friendly ways to drive traffic to websites using more conversational language rather than keyboard inputs.
You’ve probably noticed an increase in chatbots recently and it is set to continue to grow in 2019 and become more widespread. Chatbots allow consumers to order food, change their mobile plan and more without needing to download a specific app.
With the use of mobiles ever increasing, the easier the process becomes for people to make purchases the more likely customers will be to follow through with it.
As well as voice searches mentioned above, visual searches are also on the rise. New camera technology such as the Google Lens means people can now take a picture of something in the real world and find information about it.
What’s more, cookies can now be used to track behaviour when interacting with images as well as user site visits. This provides more data than ever for marketers to create much more precise ad targeting.
After years of being told that it is a sin to record video vertically, this is now quickly changing. Instagram, one of the most popular social media platforms currently, launched IGTV in June last year for the sole purpose of viewing vertical videos.
Smartphones were designed to be held vertically, so it makes sense that most users are more comfortable watching videos this way. It is already becoming the norm for short clips on apps such as Snapchat, Twitter and Facebook and even YouTube has recently started supporting vertical videos and ads.
Live video services on YouTube, Facebook and Instagram are becoming more and more popular each year. The interactivity allows audiences to feel more connected and involved with a brand, therefore strengthening their relationship. ‘Going live’ also helps to increase the authenticity of a brand and builds trust.
Traditional video is set to keep growing too. In fact it is soon expected to account for 85% of total internet traffic. Video ads are also on the rise, with around 65% of ad impressions on Instagram coming from video content in 2018. This is certainly something to think about when you’re creating your next campaign.