In the digital age you’d be forgiven for thinking press advertising has had its day. But it’s not true! A well thought out newspaper advertising campaign can be a valuable tool in your marketing strategy. The key is to consider the best publication, artwork and message to maximise your budget. So how do we make memorable ads?
Media Planning and Buying
We avoid the pitfalls of bad publications by carefully planning where to place your ad based on your budget and location. Plus, because we advertise with a lot of newspaper groups, we can be sure we’re getting the best rates too!
Why pay for the space, just to place an ad that is poor quality, off brand, or forgettable? Fonts, wording, images and your brand all need to be considered, not to mention making sure your artwork is the correct resolution and follows any advertising rules. Our team will design a high quality ad that gets your message across in the best way possible.
Everyone Loves a Complement
If you’re putting an ad in the paper it makes sense for it to complement any other marketing you’re doing. We’ll ensure artwork is consistent to consolidate your message and your brand.
Newspaper advertising still has a firm place in the marketing mix.
Contact us today to find out how we can help you effectively use newspaper advertising.