The idea of Google Adwords pay per click (PPC) is to place your ads in front of potential customers when they are actively searching for your product or service. Through proper targeting, we can make sure your ads display to the individuals most likely to convert, rather than just those most likely to click. Pay per click can be a fantastically effective tool when set up the right way and optimised regularly.
So, what’s involved with an effective PPC campaign?
The starting point of any PPC campaign. We thoroughly investigate the best keywords to achieve your goal.
Location, Location, Location
Who do you want to sell to? We target the area you want to cover, whether that’s 10 miles around your business or UK-wide.
Campaign Monitoring & Optimisation
Getting your campaign is up and running isn’t the end. Through careful monitoring we can see what’s working and then optimise accordingly.
We’ll send regular reports so you can see how your campaigns are performing.
Landing Page Optimisation
You can have the best ads on the internet, but a poor landing page will see your bounce rate soar. We’ll help you optimise your landing page for the best results.
What’s the difference between a campaign and an ad group? Don’t worry, we know. We’ll structure your account to get the best out of your budget.
With strict character limits and lots of rules it’s important to know the pitfalls of ad creation so we can write ads that are engaging and attract the right people.
Google Display Network (GDN) and Remarketing
The Google Display Network (or GDN) is a way of advertising on sites across the internet.
Ads can take many forms but often appear as image based ads. GDN has changed a lot over the years and it’s now an effective tool. Considerably cheaper than traditional Adwords, GDN can really help with generating website traffic.
Remarketing will keep your company in front of your audience.
Have you ever looked at a company’s website and then found that you see their ads all over the internet? That’s remarketing. The idea is that once a customer has been to your site, they are then reminded of your company so they can easily revisit.
With both GDN and remarketing, the key to success is careful targeting and ad creation. It’s essential to get these factors right to maximise return on investment.
All forms of pay per click marketing can be a fantastically effective tools when set up the right way and optimised regularly.
Contact WillCreate to find out how we can help your business with PPC.