Email marketing is a marketing strategy that has long been utilised by companies as a means to connect with their customers in a more direct way. A digital form of direct mail, the huge benefits come with the level of reporting available.
When email marketing is implemented correctly it is one of the most cost effective ways to reach your customers. However, when performed incorrectly it can cost you money, time and worst of all, valued customers.
There are many potential pitfalls that can result in your marketing campaign ending up in your customer’s SPAM folder. As an experienced email marketing agency we’re aware of the possible problems and also how to avoid them. We can make sure your message reaches the inbox it’s meant for.
As well as being technically correct, you email marketing campaign needs to be visually engaging to make sure your customer reads it. Even the email subject line must be carefully considered to encourage your customers to open it. WillCreate is an expert in this field and can guide you through the many factors to consider.
From a reporting point of view, email marketing offers an amazing level of transparency. After your campaign is sent we can provide statistics to show you how many people opened the email, how many clicked through to your website, how many of the emails ‘bounced’ (were undelivered due to a mail box being full, email address not existing, firewall protection etc), how many customers unsubscribed and many more. All of this gives you an insight into how successful your campaign has been and how to approach the next one.
The process is a simple one for you. All we need from you is the purpose of your email and your database. We’ll take care of everything from there. Don’t worry if you don’t have a customer database, we can source a quality list for you.
For more information please call us now on 01233 820730.